Segmentation and Targeting
Let’s make it simple from general to details;
You are willing to communicate with and reach out to your customers. Undoubtedly you don’t like to lose any of them; however, you might have some priorities on your mind based on time and opportunities. Here, is the first step:
Segmentation
It means categorizing your customers on different factors or specifications. There are different models and types of segmentation. Geographic, Behavioral, Social and Psychographic are 4 types of them. In another model, segmentation can be done through Political, Economical, Social, Technological, Environmental, and Legal (PESTEL) factors. Segmentation can also depend on your audience or the industry you are dealing with like B2B, and/or B2C.
What we do is to help you analyze, then create suitable and customized segmentation. To divide up dissimilar types of your audiences. The importance of this dissimilarity and accurate segmentation will be apparent when you determine to design your unique message for them and later at the time of action plans implementation and advertising campaigns.
what types are more tie with your area of activities? It can contain 4 to more than 100 segments. Which segment has the most priority? Which one is the next? The answer is in the Targeting process.
Targeting
On account of several reports Badiez provides from your business analysis, like SWOT which stands for strengths, weaknesses, opportunities, and threats, and your Unique Sales Proposition as well as Competitive advantages, we will support you via highlighting initial segments to target and focus on. Splitting up audiences in this way allows for more precisely targeted marketing and personalized content.
Therefore what your business need is to target the right market and then choose to-the-point and the right message. When your messaging isn’t optimized for your audience, you’ll end up with a lot of wasted advertising dollars.
