Customer Experience and Relationship Management
The overall sensation your customers have from your brand during every part of their purchase journey is Customer Experience or CX.
The question is “what is a customer journey?”
Customer Journey is the way customers pass when they buy from you. In another word, it is a story or scenario of buying any of your products or services, starting from when they first hear about you to the feeling they have even a long-time after their purchasing. The journey is made up of different touchpoints between you and your customers. The quality of these touchpoints along with the accuracy of transferred information, and impressions will provide Customers experience.
Customer Experience as an Auditing process
Knowing your customer journey and defining the touchpoints, we can audit Purchasing process, but from the customer approach. First, see if the story is being well designed and truly explained throughout your channels. Then selecting each touchpoint and providing suitable auditing methods will support us from any misleading communications.
We fully support you on your customer journey and auditing process to minimize cost in wain as well as maximize your purchasing process efficiency which will both lead to long-term customer loyalty.