Positioning and Advertising
Let’s dig in with the two concepts:
1- Brand Persona
When customers create a human image of your brand in their mind at the time of seeing you (any of your symbols, logo, hearing your jingle and etc.), that image is called your brand Persona.
What do you think may come to their mind if somebody asks them to describe your business as a human?
2- Market positioning.
In a nutshell, what you want to look like in your audience’s perception is market positioning. In another word, the way you want them to see and/or believe you.
Advertisement
Advertisement is a connection between these two. The more you make this connection like a mirror, the more you did great in your advertisement via accurate segmentation, targeting the right customers, and minimizing your costs. But these are not just limited to your short-time benefits, you made a true image of your self and it will concret your image in audiences visualization for a long time which will lead to their loyalty to your brand.
We mostly recommend going through this step right after the Segmentation and Targeting process. That’s why it is called STP marketing. You defined customer segments, targeted them based on specific factors and implementation priority, and now it’s time to show each of them who you are.
Main Advertising Services
Social media Strategies
- Awareness making
- Content Creation
- Customer targeting
- Message designing
- Audience Segmentation
- Channel Selection
- Time-structure plan for implementation
Social Media Advertisement
- Movie Production
- Photography
- Motiongraphy and editing
- Podcast series
- Google Ads and Social media Sponsorship
With this in mind, it will be time for creating communication strategies and touchpoints bridges via accurate advertisements.
This phase will be implemented through offline (printed advertisement, presence interaction, etc.) or/and online (Digital Marketing) tools and strategies.
